App Design

SCMP app

UI/UX Design
project year
2018 - present
SCMP app

The native app is targeted at loyal SCMP readers, so when we think about the user journey and functions, we want to give the flexibility for the user to personalise their experience. That's we come up with the function of "My News". This was overcome through the introduction of a ‘Rail’ allowing users to easily swipe between Top Stories, Opinion and our Live news feed.

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