Web Design

Abacus

CLIEnt
SCMP
MYΒ ROLE
Branding, UI/UX Design, Product Idea
project year
2017 - 2020
link
Visit
Abacus

Abacus has a unique identity combining retro gaming with a contemporary aesthetic.

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Each article is introduced through a responsive, animated card to build recall and provide a moment of delight.

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Similar micro-interactions are purposefully placed throughout the platform to reinforce user experience and build affinity. Attention to detail has been placed throughout, whether it be a game console sound effect to denote newsletter sign-up or an elegant animation to inform of an article transition.

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Watching my design showing on wall street is fascinating. https://fb.watch/3VtnVv9MQZ/

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