Make it simple, but significant.

Don Draper, Mad Men

I am Bryan, currently Product Design Director in SCMP, with over 15+ years’ substantial experience in Digital Product Development, UX/UI, Digital Media, Digital Marketing, Art Direction and Project Planning.

Web Design

SCMP.com

We started the idea to revamp SCMP.com in 2018. We reimagined its digital offering by launching an all-new responsive website followed by a new native app. Built for a mobile-first experience, the platforms have transformed their storytelling capabilities as well as content discovery.

Web Design

Abacus

Abacus was one of the new SCMP products about China tech for the rest of the world. Starting from scratch, I helped develop its Branding, Product strategy, and Product design. (Sadly, this product was merged back to SCMP in June 2020 😭)

App Design

SCMP app

We revamped the SCMP iOS and Android applications with SCMP.com in 2019, with more personalization features.

Web Design

The Coronavirus pandemic

As the Coronavirus story grows globally, I worked on this minisite and other supplements to allow the editorial to better curate content for the readers and grow organic distribution.